How to review campaign reports

The Reports –> page helps you monitor key campaign metrics and important account statistics, all conveniently displayed in a single dashboard.

Why Reports are useful for you:

By reviewing the campaign reports in your account, you can:

• View overall stats during the active phase of campaigns and track progress towards goals.
• Do post-campaign analysis to adjust your strategy for future campaigns.

The reports will help you answer these questions:

• What are the overall statistics of your campaigns in Snov.io?
• Which campaigns are driving the most engagement?
• Which email accounts are performing best?
• Which team members show the best results?

How to access Reports

To access the reports in your account, go to the Campaigns tab in the top menu. Then, choose Reports in the submenu that appears on the left.

Filter data in reports

To adjust the data in the report, use the dropdown menus at the top and apply the necessary filters. You can select which campaigns, email accounts, and team members to include in the report.

1) Campaigns

By default, the report displays data from all your campaigns, regardless of their status (active, completed, or deleted). You can choose the specific campaigns that you want to include in the report.

You can also review the statistics of individual campaigns –> on their own dashboard.

2) Email accounts

By default, the report includes data from all your email accounts and your team members’ accounts. You can choose which sender accounts will be included in the report data and shown in the Email Accounts Statistics section.

3) Owners (for Teams)

In Teamwork accounts, the report will include data from team members’ campaigns and their email accounts. The list includes all team members, regardless of whether they have started a campaign.

If you’re a team leader (admin), you can choose which members to include in the report and display in the team performance section.

4) Date range

By default, the dashboard shows statistics from the last 30 days. You can choose a date range (“Today,” “Last 7 days,” “Last 30 days,” or a custom) to see how your campaigns performed during that specific time.

All filters work together. When you apply one filter, the others automatically adjust to show only relevant results.

For example, if you choose Email Account 1 and Email Account 2, only campaigns that use those accounts will be included in the report.

Statistics included in the reports

The report has several sections that cover all the important aspects of the campaign.

Campaign volume statistics

This section provides information about the total volume of your campaigns. It shows how many of the emails sent are initial (first emails) and how many are follow-ups.

• Emails sent: Total number of emails sent to prospects from selected campaigns. This does not include single emails sent from individual prospect profiles –>
• First emails: The number of initial emails sent, indicating how many prospects you’ve reached at least once.
• Follow-ups: The number of emails sent from all subsequent steps in the sequence.

If you notice that you are sending more follow-up emails than initial emails, and this isn’t effective for your strategy, you can set the priority in your campaign settings to send more first emails.

Read more: How to prioritize first emails over follow-ups  →

Deliverability statistics

This section provides information about your deliverability rate and shows the percentage of emails that were successfully delivered.

• Delivered: The percentage of emails sent that reached the recipient’s email address.

Even if an email is delivered, it might not always reach the inbox—it could end up in the spam folder. Since it’s not possible to track exactly where emails land in real campaigns, use the Deliverability Check → to test email placement before launching campaigns.

• Bounced: This metric tracks the percentage of emails that could not be delivered to the recipient’s email address →

High bounce rates (above 10%) can indicate issues with your email list. Here’s the checklist to prevent high number of bounces –>

Engagement statistics

This section shows the number of leads reached through selected campaigns and how they interacted with your emails. It includes metrics such as opens, clicks, and replies.

• Contacted: The total number of prospects who have received at least one email from your campaigns.
• Open rate: The number and percentage of recipients who opened your email at least once in any of the selected campaigns. Only unique opens are counted; repeated opens are not included.
• Click rate: The number and percentage of recipients who clicked on at least one link in your campaigns.
• Reply rate: The number and percentage of recipients who replied to at least one of your emails across all selected campaigns.

When calculating the reply rate, we use the date the email was delivered rather than the time when the recipient actually replied to it. Consider this when checking statistics for specific dates.

A low reply rate (below 2-3%) indicates that your email content may need improvement.

Read more: Best practices to get more replies –>

How we calculate statistics:

Engagement rates are calculated based on the Contacted number, which is considered 100%. For example, the open rate represents the percentage of recipients who opened the email compared to the total number of contacted prospects.

Not reached statistics

This section shows how many prospects were either not interested or were contacted while they were out of the office.

• Unsubscribed: The number and percentage of recipients who clicked the Unsubscribe link in your campaigns and therefore opted out from receiving your emails.

The unsubscribe rate shows how many people opted out of your emails. It helps you understand if your offer is relevant to your prospects and if you’re contacting the right people.

If your unsubscribe rate is high (above 1-2%), it may indicate that your offer isn’t resonating with your recipients or that your targeting needs adjustment. To address this, review and refine your customer profiles and criteria for collecting prospects.

Additionally, consider increasing the delay between follow-up emails to reduce unsubscribe rates.

• Auto-replied: The percentage of recipients who were out of the office at the time of receiving the email and sent an auto-reply.

A high number of auto-replies might indicate that your emails are being sent outside the recipients’ working hours. To reduce the number of auto-replies, adjust your campaign schedule to align with the recipients’ working hours based on their time zones.

Review recipient activity

This section displays the history of different recipient activities and metrics. You can create visual graphs to show email volume and recipient actions over various time periods.

The infographic shows activities based on the exact time they occurred, rather than the time the email was sent.

To customize this section of the report, select the time interval you want to display the infographic for. A shorter time frame lets you see exactly when recipients took action, while a longer time frame shows overall patterns and trends.

Next, choose the relevant metrics from the options at the bottom. This lets you compare the selected metrics and understand how they relate to each other and the total emails sent.

What does the metric mean:

• First opens: This refers to the first time a recipient opens a specific email from the sequence.
• Total unique opens: This counts all distinct opens by unique recipients within the selected time interval (Daily, Weekly). For example, if a recipient opens your email multiple times in a day, only one unique open will be recorded.
• First click: This refers to the first time a recipient clicks on a link within a specific email from the sequence.
• Total unique clicks: This counts all distinct clicks by unique recipients within the selected time interval (Daily, Weekly). For instance, if a recipient clicks the same link multiple times in a day, only one unique click will be recorded.
• Bounced: This includes all email delivery errors that were received and tracked.

Check email account statistics

This section of the report displays statistics for your email accounts. If you haven’t applied any account filters, the list will show all accounts you’ve connected to Snov.io, including those not used for sending campaigns or those that were deleted after sending a campaign.

This allows you to track statistics for each email account and sort them to identify which have the highest volumes and best results, as well as those that are underperforming.

Review team statistics

This section shows each team member’s contribution to the overall results. It combines statistics from all campaigns they have launched.

By default, the list shows all team members, including those who haven’t launched a campaign. To include specific team members in the report, use the Campaign Owners filter at the top.

Only team leaders and team members with the “View team records” permission can see the statistics of other team members. Team members without permission will only be able to view the statistics for their own campaigns.